BUYING AND MERCHANDISING

LIVE PROJECT BRIEF WITH TED BAKER

Brief: To design and create an Autumn/Winter 2016 range plan propsoal that represents the brand, Ted Baker, No Ordinary Design Label.

 

Aim: To explore the buying and merchandising process on all levels, from market research, trend development, garment analysis, product development, range building and visual merchandising. These areas should meet an identified customer profile and an anticipated direction of the market. Also, to broaden awareness of the buying cycle in relation to fashion industry practice.

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Skills/Abilities:

- Design

- Consumer Demand

- Buying and Merchandising Principles

- Trend Forecasting

- Brand Research and Analysis