Brief: In groups, compile a visual report analysing the consumer of Topshop. Understand their competitors and current market, both online and in-store. 

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Aim: To understand consumer behaviour and in particular the consumer in the digital age. Analyse the consumer and design a marketing campaign for SS16 that will incorporate relevant consumer needs. 

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This was a group project. The pages I completed myself were: Price (part of the Marketing Mix) and Geographic (Analysis of Influential Factors). The other pages of the project was a joint effort from the rest of my group.

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Skills/Abilities:

- Marketing

- Consumer Behaviour

- Promotion

- Brand Analysis