Brief: To produce a strategic plan that will position H&M distinctively in the current UK fashion retail environment together with a new brand identity.

 

Aim: To analyse the current business environment including competitors, current target market and brand positioning. Within the report, a plan of future concepts for H&M should be demonstrated by outlining target goals, objectives and a justification for these actions.

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Skills/Abilities:

- Marketing

- Corporate Strategy

- Brand and Visual Communication